Intel's still working to get its delayed Broadwell processors out the door, so it's no great surprise that Apple's providing a modest bump to the MacBook Air now.Īs an aside, I find the standard 13-inch MacBook Pro still the odd man out in this revamped product matrix. Refreshing the MacBook Air now suggests that Apple won't touch the line again in June when WWDC rolls around WWDC was Apple's venue to refresh the line in 20. Apple doesn't compete on price with the Mac compared to the much more commodity-priced Windows PC (and now Chromebook) market, but it has made the 11-inch MacBook Air a more palatable choice for budget-focused Mac customers. It also drops the tiny 11-inch model squarely into the high end of the Ultrabook price range. That $100 drop gives the 13-inch MacBook Air a little headroom to differentiate itself from the MacBook Pro line. For the uninitiated, the mix of CPU speeds, features, and storage options seemed bizarre: A 1.3 GHz laptop, followed by a 2.5 GHz laptop with four times the storage, followed by a 2.4 GHz laptop with the same storage as the system on the other end of the spectrum. They were faced with a what seemed to be a perplexing array of choices.
This created confusion for many Mac customers not intimately familiar with the technical differences between systems. Since Apple's Retina MacBook Pro refresh last fall, Apple's 13-inch laptops have been the most crowded product segment of the Macintosh line - up until yesterday, the 13-inch MacBook Air, 13-inch MacBook Pro and 13-inch MacBook Pro with Retina display were separated by $200: $1099 for the MacBook Air, $1199 for the MacBook Pro and $1299 for the Retina MacBook Pro.
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